"It's business time....." (sung in a high pitched voice like Flight of the Conchords).

The snow has already made it's first appearance of the season and the daily temperatures are fit to send snowbirds south and parents scrambling for toques and mittens. So without further adieu, here is the first blatant attempt at brand brainwashing of the season. Celsius has shipped their dealers in full and while each week more are joining the bandwagon there are those out there who have already started making little pavement pounding appendages happy. You too can do your feet a favour by visiting any of these retailers; Broken Board in Shelbourne, Dogbowl in Brooklyn (Ontario you idiot!), Fathom in Collingwood, Kahuna in Orillia, Sign of the Skier in Toronto, Slaysh in Ottawa, Surfside in Ottawa, Thread Shed in Innisfil and Vertical in Owen Sound.